Translation research is a broad field, which includes analysis of the intercultural transmission of ideology, mindset, worldview, which depend on many factors: the country's history, social development and change, the formation of gender stereotypes, social and economic systems, and others. Language determines human thinking, the process of cognition, culturally shapes and changes behavior and even lifestyle. Strategies for translating Lithuanian cultural realities, phraseologisms, intertextual units,  issues of translation of Lithuanian phraseologies into Russian, translation of the realia in animated  films, media language and intersemiotic translation peculiarities have been analyzed.