Development of a competitive environment assessment and export promotion system using the "Knowledge House" method
Description:
Prepared using the “Knowledge House” method, which employs three levels and 14 modules. The first level gathers information sources, identifies primary, new, regional, and segment-based competitors, and determines market niches. The second level analyzes competitors’ characteristics, products, and marketing actions. The third level evaluates strategies and tactics and develops expansion scenarios. Information is collected purposefully, according to defined objectives.Prepared using the “Knowledge House” method, which employs three levels and 14 modules. The first level gathers information sources, identifies primary, new, regional, and segment-based competitors, and determines market niches. The second level analyzes competitors’ characteristics, products, and marketing actions. The third level evaluates strategies and tactics and develops expansion scenarios. Information is collected purposefully, according to defined objectives.
Prepared using the “Knowledge House” method, which employs three levels and 14 modules. The first level gathers information sources, identifies primary, new, regional, and segment-based competitors, and determines market niches. The second level analyzes competitors’ characteristics, products, and marketing actions. The third level evaluates strategies and tactics and develops expansion scenarios. Information is collected purposefully, according to defined objectives.Prepared using the “Knowledge House” method, which employs three levels and 14 modules. The first level gathers information sources, identifies primary, new, regional, and segment-based competitors, and determines market niches. The second level analyzes competitors’ characteristics, products, and marketing actions. The third level evaluates strategies and tactics and develops expansion scenarios. Information is collected purposefully, according to defined objectives.
Keywords:
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Field of Science:
ICT technologies, inclusive and creative society, New production processes, materials and energy efficiency
ICT technologies, inclusive and creative society, New production processes, materials and energy efficiency